Wondering how to use Facebook’s OpenGraph on your site? You won’t be, after watching this excellent intro video from Mixcloud‘s Mat Clayton (@matclayton).
If you’re slow to the party on this one, Facebook’s OpenGraph upgrades the old ‘Like’ button by allowing you to connect ‘objects’ (ie content) with ‘actions’ (eg ‘Read’ or ‘Listen’). So instead of ‘liking’ a newspaper article, users can ‘read’ it.
Semantically this adds a new contextual layer to sharing content across social networks, giving it potentially far more value (as Clayton says, early indications are that the positive impact is dramatic on Mixcloud’s business).
Plus, on the SEO side, it adds a new layer of meaning to how search engines index content against social graphs.
For more details, go to this blog post at Distilled, by the excellent Phil Nottingham (@philnottingham).
© 2012, Alex Tanner. All rights reserved.